Red Nose Day Comes to the U.S. – May 21, 2015
Kabita Bagchi, Marketing Volunteer
Red Nose Day, the U.K’s premier comedic celebrity-driven fundraising event is coming to America, airing live a three-hour star-studded special on NBC-TV on Thursday, May 21.
A British institution supported by Comic Relief Inc., Red Nose Day is dedicated to raising funds and awareness for children and young people living in poverty in the most vulnerable communities around the world. The great thing about Red Nose Day is that it uses the power of entertainment to create a positive change in the world.
For the inaugural Red Nose Day in the US, NBC will televise a three-hour TV special featuring Hollywood super stars, favorite comedians, original sketch comedy, hilarious parodies and captivating musical performances. With comedy and entertainment aimed at inspiring the nation to give generously, it’s a show not to be missed! Red Nose Day encourages viewers to join in the fun, make donations to raise money and help making lives free from poverty in their own community.
The money raised during the Red Nose Day campaign, split between select non-profit organizations working in the US and abroad, will be used to fund programs to address the most critical needs of at-risk children and young people living in poverty, to lift up the community as a whole and create a better life for all. The great news is 50% of the grant money will be invested right here in the US on projects close to home and the other 50% of the grant money will be spent in some of the poorest communities in the world in Asia, Africa and Latin America.
Because of our involvement with National Campaign for Grade Level Reading coalition United Way is one of the chosen non-profit organizations eligible to apply for funds generated through this event. And United Way of Lake County has applied for a grant for its ‘2014 Pacesetter’ award winning Waukegan GLR Campaign. Led by United Way of Lake County the Waukegan GLR Campaign is a part of a nationwide campaign – now operating in 167 communities — that are committed to increasing the number of children who are reading at grade level by the end of third grade.
How did we celebrate Red Nose Day? Our staff got pretty creative!
To help us support the common good of ‘Red Nose Day’, get involved by making donations on the night of the TV show, buying Red Nose at your local Walgreens before they sell out or by participating in fundraising activities organized through groups and associations.
Shaping a just world free from poverty and building literacy skills for at-risk children to succeed in school and life, with Red Nose Day this is how we will LIVE UNITED!